Views:91 Author:Site Editor Publish Time: 2020-05-21 Origin:Site
Business mascots are gradually adopted by enterprises and various social activities due to its unique publicity characteristics and strong marketing ability. According to incomplete statistics, the sales volume of children's products in China is amazing: the sales volume of food is about 35 billion yuan per year, the sales volume of toys is about 20 billion yuan per year, the sales volume of clothing is about 90 billion yuan per year, the sales volume of other audio-visual products and various literary publications is about 10 billion yuan per year. From this group of data alone, we can see that animation works and peripheral products for children will drive the development of industrial output value. The strong market potential of business mascots is increasingly recognized by enterprises and event organizers, and the business mascots design industry is booming under this market demand.
Due to the late start of business mascots in China, the industry design and the surrounding production system are not mature and perfect, the design works of business mascots in China are not satisfactory. Therefore, there are some problems: the style of design works is similar, the design techniques are the same, the design concept is single, the design link and product development are disjointed, the surrounding product market development is not strong enough and so on. How to solve these problems so that our business mascots design can be more standardized, rationalized and market-oriented is the most need for contemporary visual designers to think about.
How can we judge whether the design of business mascots is reasonable? How to make business mascots design more suitable for the current market demand? How to make business mascots out of many products and make consumers have impulse to buy? These problems can be solved from the perspective of consumer psychology. What kind of products do consumers need first? What kind of mascot can make consumers have an impulse to buy?
To solve these problems, we need to consider the external beauty of mascots. The beauty of form contains the natural attributes of matter (color, shape, line, etc.), which is actually the external "shape" and "color matching" of mascots. "Shape" and "color matching" are the forms of the external beauty of mascots. Only when consumers find the value characteristics of commercial mascots in the form of comparing external beauty can they produce a series of actions: purchase and publicity. Therefore, the design shape and color with concise and comprehensive, market-oriented, and external beauty rules are what the commercial mascot design needs. At the same time, business mascots design ultimately needs to be presented to consumers through finished products, so the development content, form and quality of products around mascots will determine whether consumers are willing to accept the enterprise's products. The production effect of the product will be the basis for directly checking the "shape" and "color matching" of the preliminary design.
The successful cases of business mascots design in the world can give us a lot of inspiration: good mascots are unique, innovative and market-oriented in terms of material selection, design techniques and development of surrounding forms. In the modern society, the level of production is increasingly strong, and the concept of consumption is gradually enhanced. In the face of many mascot design works, endless design techniques, peripheral development and renovation, etc., it puts forward arduous design task requirements for our visual designers. The design level of business mascots in China can be more reasonable, standardized and pushed to a new height by not following the trend of design demand, keeping a cool and clear mind and at the same time making rational analysis and thinking about the relationship between design, production and market.