Views:69 Author:Site Editor Publish Time: 2020-01-13 Origin:Site
Mascot, originated from the French word mascotto in Provence, was not officially put into the French Dictionary until the end of the 19th century. English mascot evolved from it, meaning people, animals or things that can bring good luck.
The mascot of the Olympic Games (referred to as the Olympic mascot) is an animal or figure representing each Olympic Games. It is usually a local animal, or a figure that can represent the local cultural characteristics. Regardless of the appearance of the Olympic mascots, their common point is to show the unique geographical characteristics, history and culture of the host city with the Olympic Games as the theme.
The Olympic Games have produced mascots of various shapes. They are often made into various souvenirs and are loved by people deeply. Each mascot is unique and has a dynamic character, which embodies the Olympic ideal of friendship and fair competition. For the first time, mascots played a significant role in the Olympic Games in Munich in 1972.
In terms of artistic form, before the 1992 Barcelona Olympic Games, most of the mascots of the Olympic Games took the national characteristic animal image as the creation prototype, generally a species. After 1992, the mascots of the Olympic Games appeared characters, or completely virtual bodies, and the number also changed. There are four mascots for the 1998 Nagano Winter Olympics, three mascots for the 2000 Sydney Olympics and two mascots for the Athens Olympics.
For the first time in Olympic history, mascots appeared at the 1972 Munich Olympics. Since then, they have become the main components of the image of the Olympic Games. The design of mascots for the Winter Olympics began at the 10th Olympic Winter Games in Grenoble in 1968. This cartoon figure of a half man and half thing, called schuss, has an exaggerated huge head and a delicate and hard body, symbolizing a strong willed elf. Schuss originally meant ‘high speed skiing’. Mascot design for the Summer Olympics began at the 1972 Munich Olympics. The decorative German purebred Terrier, known as Waldi, is found everywhere in Bavaria. The characteristics of agility, endurance and tenacity of small hounds are also the characteristics of athletes' character.
Most of the mascots of the Olympic Games are based on the animal images with national characteristics. For example, the 1976 Montreal Olympics is the image of beaver, which is called Amik; the 1980 Moscow Olympics is the image of bear, which is called Micha; the 1984 Los Angeles Olympics is the image of eagle, which is called Sam, the American pronoun "Uncle Sam". In 1992, Barcelona Olympic Games used abstract cartoon for the first time, which is the image of Pyrenees shepherd, known as Cobi.
Modern technology is ubiquitous in the Olympic Games. Traditional painting and hand-made design were finally replaced by computer technology in the mascot costume design of the 1996 Atlanta Olympic Games. The "monster" designed by the largest subsidiary of the American Crawford communications company, Atlanta, was originally called ‘what is it?’. Later, the Organizing Committee received names from thousands of children all over the world, and finally adopted the advice of 32 children in Atlanta. It was named ‘Izzy’.
The Olympic mascot costume personifies the value of the Olympic Games, which is incomparable to other images in today's Olympic recognition projects.